The South African Music Awards are the Recording Industry of South Africa’s music industry awards, established in 1995. The ceremony is held in late-April or May every year, with the judging process starting in November of the previous year.


The South African Broadcasting Corporation is the public broadcaster in South Africa, and provides 19 radio stations as well as 5 television broadcasts to the general public.

Our Task


Client had requested Chieftess to supply an experiential interactive activation for consumers and celebrities for the SAMA24 awards show.